Harrisburg Hershey Region Visitors Bureau (HHRVB) announced it was increasing its investment in sales and marketing within the UK & Ireland market and has contracted The Greg Evans Consultancy to represent the Hershey Harrisburg Region starting in July 2016.
“We see a great value in retaining the Greg Evans Consultancy as full-time representatives of our region in the UK,” said Audrey Bialas, sales director HHRVB. “Greg Evans has represented the Commonwealth in the UK for nearly twenty years, so he knows our region well and he is exceptional at selling our destination to his vast network of contacts. There is also an exponential return on our modest initial investment with this firm at this time because of the cooperative program our neighbouring DMOs have already established with Evans.”
The HHRVB contract with GEC will dovetail with the sales and marketing programs already underway for Philadelphia and The Countryside of Philadelphia group in the UK & Ireland. That now guarantees the HHR will be actively promoted as an official stakeholder in the cooperative sales, marketing, and public relations efforts in England, Scotland, Wales, Northern Ireland and Ireland.
“This was our opportunity to buy into a program that is already in place with a much greater reach throughout the UK than we could have afforded to do alone,” said Bialas. “By working collaboratively with Philadelphia and The Countryside of Philadelphia group under the representation of The Greg Evans Marketing & Communications Consultancy is an example of the whole effort being much greater than the sum of its parts.”